Tenement Museum
2018
Identity system

Tenement Museum is a museum that tells the story about the early immigrants in New York City. The museum preserves the history of the personal experiences of immigrants who settled in and built lives on Manhattan’s Lower East Side.

The new identity aims to have more futuristic, yet nostalgic essence melted in the logo, color palettes, website, mobile app, and prints not only to keep the current audiences, but to assemble new generations.

Brand Guideline

Poster Series

Tickets

Booklets

Stationery

Website

Mobile App

Installation

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