Nike Hotel+Resort
2021
UX/UI, Concept, Visual, Branding

Nike Hotel+Resort is the hypothetical hospitality brand for the Nike fans worldwide. Nike fans and members can explore Nike’s new offline experiences in 12 cities by joining tournaments and enjoying sports together. The fans who desire not only to watch but also to play games can gain dynamic experiences as amateur athletes. Also they will have an exclusive experience as a part of the Nike membership benefits by visiting Nike Hotel + Resort.



Inspiration


Persona



User Journey



Information Architecture


Key Features




Website




Logo


Typography

 

Colors





Graphic Elements




Business Cards




Letter Head