Nike Hotel+Resort
2021
UX/UI, Concept, Visual, Branding
Nike Hotel+Resort
is the hypothetical hospitality brand for the Nike fans worldwide. Nike fans and members can explore Nike’s new offline experiences in 12 cities by joining tournaments and enjoying sports together. The fans who desire not only to watch but also to play games can gain dynamic experiences as amateur athletes. Also they will have an exclusive experience as a part of the Nike membership benefits by visiting Nike Hotel + Resort.
Inspiration
Persona
Persona
User Journey
Information Architecture
Information Architecture
Key Features
Key Features
Website
Website
Logo
Typography
Typography
Typography