SEEN UNSEEN
2021
UX/UI, Concept, Visual, Branding
“SEEN UNSEEN” is a hypothetical perfume brand with the idea of converting seen colors to unseen fragrance. This experience is to convert sense of vision to sense of smell and the mission of this experience is to let people choose the fragrance visually by stating the color of the scent.
HOW CAN WE DESCRIBE RED WITHOUT SHOWING RED?
The question of how will visually impaired people define the color triggered me to think about this project.
This experience will help them to define the colors by the sense of smell. Also the brand helps people to choose their scent matching their outfit.
Perfume Vending Machine
Perfume Vending Machine
Color Research
RED is a colour that is bold and exciting; able to activate and energise us, a symbol of passion, love, beauty, danger and good fortune.
Ingredients: Rose, Geranium, Musk
GREEN is second only to blue as a favourite hue; a calming, soothing colour, a symbol of peace and ecology, with the potential to relax us both mentally and physically.
Ingredients: Peppermint, Cedarwood, Lime
BLUE is a universally well liked colour, often mentioned as people's favourite. It is the colour of tranquility, rest and serenity, symbolic of rarity, spirituality, power and trust yet also a colour with shades of coldness and melancholia.
Ingredients: Calone, Citrus, Sea Salt
scentcillo.com
Diagram
Wire Flow + Screen Design
